On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. 3. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. In addition to that, you can recycle used magazine materials (and even take them out completely), drink carts (making them lighter), in-flight headsets, and drink glasses. Dubais Open-Air: In order to tap these new markets and fill its network, however, Emirates needed regulatory approval to fly to new destinations. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Connectivity: Dubais small size was not seen as a deterrent by the Emirates. Aircraft. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. Fall in oil prices a business paradox. Emirates has always been precise with its strategies, and has always enjoyed it benefits. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. This has so far saved 95 million bottles from landfill. To increase the range of the aircrafts, Emirates approached Boeing and Airbus and pushed the two airline manufacturers to develop ultra-long-range, wide-body aircraft that were better suited to Dubais longer routes13. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. Realising the Advantages: The government-owned Dubai carrier has lower personnel costs than much of the industry, in part by drawing many workers from the nearby lowwage nations of Pakistan and India1. In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. 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Read more about this strategy at www.enviro.aero(Opens in a new window). The aviation industry has actively called on the worlds governments to put in place a single global market-based measure to address carbon emissions from international aviation. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. 2023 The Emirates Group. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Emirates, which was in-turn knows for its high quality service is facing serious threats from Qatar Airways, which has renounced itself to have the best in class air experience. All of these measures help to save fuel and emissions, as well as to cut down on noise. Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. strategy and people, helping clients navigate a dynamic environment through four global businesses. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. Careers Opens an external link in a new tab, Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement, COVID-19 information and disrupted travel. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. Well-maintained aircraft contribute to efficient flight operations too. Their efforts have seen them receive several awards for sustainable transport in Dubai. Course Hero is not sponsored or endorsed by any college or university. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. some airlines are doing this through reducing weight on the aircraft. Branding and sponsorship 4. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. Governments reached a historical agreement on the framework for this new scheme, the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), at the 39th Session of the Assembly of ICAO in October 2016. Further detail on its historic environmental performance is available in its Environmental Reports. This has helped make the airline successful because of its intelligent management, geographical location, and government support. In the initial years of Emirates, many potential customers in target markets were still largely unfamiliar with Dubai, and few saw it as a principal tourist destination. Get your custom essay on, Get to Know The Price Estimate For Your Paper, "You must agree to out terms of services and privacy policy". The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. Role of the Dubai government has been exponential in building the Emirates Brand. what are the strengths of emirates airlines? High profile projects such as the Burj-al-Arab, the World andPalms development projects, and the Burj-Khalifa tower helped grow the citys global renown, which in turn led to higher volumes of tourists. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Safe Travels - the UK's most trusted COVID-19 testing provider. Well occasionally send you promo and account related email. It has not just increased its fleet size, but has also held stakes8 in many major airlines around the world such as Alitalia, Air Serbia and Jet Airways. Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit. The United Arab Emirates (UAE) has made significant progress in Sustainable Development since signing up to the United Nations' Sustainable Development Goals framework upon its establishment in 2015. . focused on one strategy but is rather open to change. This allowed Emirates to take maximum advantage of its connectivity. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. In the airline industry, Emirates has an excellent cost-efficient business model, which gives it an edge. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Well-maintained aircraft contribute to efficient flight operations too. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Emirates is promoting its sustainable operations, and highlighting its three core environmental initiatives. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. operates 158 destinations in 85 countries, making it the worlds largest airline. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) through the International Civil Aviation Organization (ICAO). First, the business model and how to become more profitable, and second, its operational effectiveness. 1. Government Support: The government maintained a strict arms-length financial relationship with the airline. SWOT Analysis stands for - Strengths, Weaknesses, Opportunities, and . We strive to be leaders in environmental performance in our industry and in our region, and were committed to complying with all applicable environmental regulations and standards. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Copyright 2023 by Ictsd. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. On landing, our pilots use idle reverse thrust (instead of full reverse thrust) and switch off one engine while taxiing where it is safe and practicable to do so. Answer:Yes, the Emirate's strategy is sustainable. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. (2016, Sep 10). It also accesses to be the gateway to major cities around the world and is the hub of the UAE tourism at the Abu Dhabi International Airport, few kilometres away from Dubai. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel . Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. The CORSIA is intended to help achieve carbon-neutral growth from 2020, covering international aviation emissions between countries that have volunteered to participate. For customers, it also served as the fastest way to connect to their destinations, where in other major carriers offered a zigzag path. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. We can link its success to the leadership of the company and to the Dubai Governments support. Even retired aircraft fittings can be reused. Emirates Airlines is an integral part of "The Emirates Group", which comprises more than Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. The airline has also had economy class blankets made from recycled plastic bottles since 2017. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. The airline has experienced the largest growth in the Asian airlines market. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. what are the strengths of emirates airlines? Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. For details on how we use your information, please see our privacy policy. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. In the upcoming financial year, the budget is estimated at $1 billion ($6 billion). See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. To lure tourists, Emirates partnered with local tourism organizations to promote the city of Dubai. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. Why? Emirates reaffirms its wildlife commitments on World Environment Day. This has so far saved 95 million bottles from landfill. Type your requirements and Ill connect you to an academic expert within 3 minutes. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. Is Emirates' business strategy sustainable? Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. SIA to acquire 25 per cent stake in Air India. Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. why? what is the competitive advantage of emirates airlines? A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. Dubai is the airlines hub, which is one of the greatest and most important logistical centers between the West and East. Fall in oil prices a business paradox. Importantly, students are asked to evaluate if the airlines' strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players . Dont waste Your Time Searching For a Sample, A Strategic Report on Emirates Airlines Business Management, Human Resource Management at Emirates Airlines, Comparison of Decathlon and Emirates Airlines, Annual report of Delta airlines & Singapore airlines, Project success: success factor and success criteria, The Success of the Southwest Airlines Marketing Strategy, Tourism Industry in the United Arab Emirates. They should also be of value to policy-makers, planners and Working with air traffic management providers to develop protocols that enhance operational efficiency. Going off the original business model of Emirates, Etihad Airways has also been opportunistic and foresighted in having a greater airline in the world. The organizations mission is to advance sustainable business development through trade policy. Has helped make the airline ofidle reverse thrust to change weight on the aircraft and sustainable Development ) established! 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