This is an example of: takes a different approach. Lower cost D. car, 63. 89. A. Which of the following statements about rebates is true? a person may not be retried for the same crime. Marketers refer to a "dashboard" as an analogy for the many indicators of a performance that should be monitored, much like an instrument panel in an automobile. A. There are many variations to conjoint analysis (choice-based, traditional, adaptive, pair-wise trade-off, full profile), all conjoint studies are run to understand how consumers make trade-offs among attributes uncovering what combinations of attributes customers value most. 79. A. to create structures. 5. C. Retailers have access to data concerning how quickly products turn over, and which products make money. Additionally, this open dialogue allows . C. instant This discount will be deducted straight from the bill. Development of a strategic plan along with tactical plans for implementation C. $1.00 96. Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. B. strengthen the brand image. Targeted to specific geographic or demographic segments The consumer may experience negative reinforcement when comparing competitive prices. B. nonfranchise-building promotion They pay retailer handling and processing costs of 10 per coupon redeemed. To be more specific, Colin ran several Facebook and Instagram advertisements, worked with YouTube influencers to create video promotions and got his product featured on a technology news website. B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly made in the store. Integration simply means having the activity "done in house" rather than outsourced. B. Ingredient-sponsored cooperative advertising B. is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. Students can create, perform, and/or provide a critical response. C. maturity B. sampling D. event sponsorship, 47. Star: products in high growth markets with high relative market share (minimize or divest) Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: The building or reinforcement of consumer-franchise or equity for a brand: D. an off-invoice allowance. The advent of optical scanners and computers gave manufacturers access to sales information. This process is known as blank_______. Volume can be increased by an increase in market share or an increase in market size. Manufacturers are spending more money on media advertising. D. bonus pack, 65. B. growth stage C. Indirect advertising Decline: Many competitors & remaining firms serve the smaller customer base. which customers might like their product, and how to get the product into their hands. A. growth stage Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. The implementation of a pull system is an effective way for optimizing resources in a production process. is a marketing strategy, which aims to differentiate a brand in relation to competing brands in order to gain market share. Which is NOT one of the four classes of goals? Conjoint for new products Brands that make the cut on the first dimension go into the customer's consideration set. A. Smirnoff Vodka. A. Segments are homogenous groups of customers. B. Critics argue that trade promotions generally result in higher brand equity. Focus groups are not good for predicting marketplace response, and it is best to follow up focus groups with a survey. a Material movement. Education reform is one of the most hotly debated subjects on both state and national policy makers' list of socioeconomic topics. No scanner data are prevalent for businesses. New buy: You're buying teeth whitening strips for the first time and think what attributes must you consider. Another method of redefining our position is with promotion by spending ad dollars more wisely and determining the most appropriate media, most appropriate frequency, and most appropriate message. The role of the planning function in the management process is. 27. Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. C. to set direction. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. D. High value coupons and sampling, 32. A. A. A. D. Bonus packs. _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. Targeting: Attracting some of those customers makes better sense than going after others. A. to obtain distribution and support for new products. is when one party gets cooperation because it has information the other party seeks. D. Discount trading, 99. D. In-store coupons for $1.00 off Miracle Whip, 33. Horizontal conflict is among partners at the same level. C. A rebate award 84. Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. D. magazines, 55. B. C. definition of business rules and organizational policies incorporated into the. A 50-cents off coupon on a box of Minute Rice to encourage repurchase. D. bonus pack, 66. B. can be done with carefully planned sales promotion programs The company applies factory overhead to jobs on the basis of machine hours in Factory 1 and on the basis of direct labor hours in Factory 2. \text { Actual machine hours for March } & 610,000 & Enacted tax rates are 34% for 2018 and 2019, and 40% for 2020. B. The "Intel Inside" logo which appears on many computers is an example of: A. baby stroller C. contest C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. One problem resulting from the overuse of sales promotion is a decrease in: D. The growing power of retailers and their demands for sales performance. Retailing is the most visible channel function and can take a variety of forms including brick and mortar, Internet, catalog, and personal selling. Cash cow: products in low growth markets but with high relative market share (milk) Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: The contest or sweepstakes offer may overshadow the brand. B. Which of the following statements about the use of premiums as a sales promotion tool is true? C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. This is an example of a(n) _____ coupon. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? A. Vertical cooperative advertising A. sweepstakes; contest The preliminary engagement activities include all of the following except: A) Determine the audit engagement team requirements. B. self-liquidating D. In-store coupons, 62. Usually three to four focus groups are conducted. Clustering methods use survey data to group observations (individuals) that are most similar into a cluster (group). A. In-store sampling When segmenting the market, marketers integrate their knowledge of the marketplace with appropriate customer data which gives insight into similarities in customer needs and preferences. A. By applying such a system you will be able to: Eliminate waste activities. Legitimate power ("I'm a Great Dane, and you're a Chihuahua"). The customer makes two kinds of ratings: How does our company rate on a number of attributes? D. A price reduction of $5 on a pair of Lee jeans. A. increase the market share of an established brand Sales promotion programs are targeted only at consumers. A. 4Ps: C. rebates A. contests; sweepstakes B. the reinforcement is immediate. D. aggregated, 107. Trade sales promotions have a better track record than pull strategies. Surveys for customer satisfaction A. Coupons Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: Monies that must be paid to a retailer so they will take on a company's new product are known as: Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. D. marketers are offering consumers more promotions to attract and maintain customers. Rebates can encourage brand switching or repeat purchase behaviour. C. Consumer switching behaviour is curtailed. The redemption rate for refunds is lower than that for coupons because: Four Classes of Goals C. maturity stage -Analyze data When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. A. consumer franchise-building promotion B. 7. C. frequent patronage programs Some push oriented activities include advertisements to partners, selective distribution, sales force incentives, price discounts, quantity discounts, financing typically directed at the intermediary, and allowances for marketing activities. Sampling and rebates 3. D. a spiff. The next ratings cycle through each hotel asking how it rates on each of a number of attributes. A. Price-off deals ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. -Sample (e.g., random sample, stratified sample by segment) Descriptive: Surveys and scanner data are used to obtain large-scale stats. D. $150,000, 53. Dare makes Breton snack crackers, which compete with many other brands in the category. To market his product, Colin decided to drive demand for the product through social media buzz, word of mouth, and media coverage. C. Redemption rates for mail-in premium offers are very high. Assume that the company uses absorption costing: Assume that the company uses variable costing. Which of the following helps to explain the increase in sales promotion activities over the last decade? -Design primary data collection. 94. 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